Make with Moto

Investigated consumers’ creativity and customization with extreme mobile pop-ups

Client

Motorola ATAP

Scope

April 2014–May 2014

Role

Experience Designer

Deliverables

Presentation deck, Experience, Mockup

Overview

Motorola’s ATAP had the vision that people are much more than just consumers of tech devices, that humans are makers, thinkers and inventors. ATAP wanted to see what people could invent if given the tools to make. ATAP built a smartphone "maker truck" called MAKEwithMOTO, that was wrapped with 4,000 linear feet of Velcro. It was loaded with industrial 3-D printers, laser cutters and hackable phone components to connect students with maker-movement supplies, like 3D printers and electronics. The velcro-clad van set off on a six-month, coast-to-coast journey covering 12,683 miles, while visiting and engaging DIY maker fests to test the team’s early experiments at scale.

Themes & Research:

Brainstorming on the move:

Mobile Pop-ups Now:

Future of Mobile Pop-ups:

Mobile Pop-ups value:

Insights:

• Functional + stylish

• Short attention span

• Increased visibility and access to brands

Opportunities:

Fieldwork:

Sparktruck:

IDEO office:

Journey map:

Research process & strategy room:

Design inspiration:

Experience journey map:

Concept:

• Transformation

Values:

• Honest

• Purposeful

• Humorous

• Warm

• Optimistic

MakewithMoto Tour:

Reflection

• Finding common ground was key to working collaboratively within a multidisciplinary team with different knowledge areas. When team members understand each other’s logic based on the project goals, then we are able to focus on a singular mission to bring a solution to an opportunity.

• Forming interpersonal relationships was vital to leading the team from end to end. Delegating work takes not only an understanding of team members strengths but also an ability to personalizing tasks based on their interests.