A service design approach to the future of sustainable tourism at conferences
Client
Service Design Network | Certificate Program
Scope
January 2024–May 2024
Role
Service Designer
Deliverables
UX design prototypes, storyboards, journey maps, service blueprints, mockups, presentations
overview
An Internship program created for volunteers who aim to transition into Service Design. The program focused on creating sustainable value for volunteers for the long term through personal growth (mentorship), professional development (self-paced online learning + practice based), and sustainability (holistic approach + dei). In order to make the internship program a reality, this required the following engagements: Swag x Cafe’ pop-up experience at SDN conferences, Self-paced online learning platform, and Practice based applied learning are vital in learning new skills and expertise for the discovery, connection, and preservation of service design culture, heritage, and the environment for future generations.
This service design challenge focused on the topic of sustainable tourism – aiming at the development of an innovative service that solves any of the key problems discovered through the research.
Skills:
Journey Map, Emotional Journey, Interview Guide, Personas, Stakeholder Map, Ecosystem Map, Brainstorming, Rough Prototyping, Experience Prototyping, Service Blueprint, Tomorrow’s Narratives, Hypothesis Generation, Synthesis Wall
Tools & Version:
Figma: (Ver 124.1.16), Unity (2022.3.6f1), Adobe Creative Suite (25.9): Photoshop, Illustrator, InDesign, Google Suite (126.0.6478.127): Google Slides, Google Sheets, Google Documents, Miroboard
Reflection
Iteration is a significant process for innovative service design.
Incorporate a prototyping phase, conducting controlled trials to test various versions of tools and processes with both employees and customers.
Well-structured and facilitated workshops are highly effective in encouraging open discussions on otherwise neglected topics. For busy professionals, these workshops may offer the sole opportunity to engage in co-creation projects.
Visualising the intangible aspects of a service is the initial step towards instigating change. It also provides an excellent opportunity for individuals working in complex systems to pause and reflect on their actions, their reasons, and their stakeholders.