Keisuke Kuniyoshi
Innovation & Human-Centered Designer, specializing in 0-1 phase for emerging technology
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Seed to Hub Program | Service Design

Overview:

Seed to Hub

Project type

Service Design Network | Certificate Program

Scope

January 2024–May 2024

role

Service Designer

my contribution

System map, storyboards, journey maps, service blueprints, mockups, prototype, and presentation

A service design approach to the future of sustainable tourism at conferences

overview

The Service Design Global Conference (SDGC) is an annual event that serves as a platform for participants to gain insights, exchange ideas, and collaborate on advancing the practice and impact of service design globally. In the Spring of 2024 through the Service Design Network (SDN) certificate, our cohort was given the challenge to examine the future of sustainable tourism.

Seed to Hub is an Internship program concept created for SDN Conference volunteers who aim to transition into Service Design. The program focused on creating sustainable value for volunteers through mentorship, self-paced online learning, and sustainability. To make the program a reality, this required the following engagements: Swag x Cafe’ pop-up experience at SDN conferences, Self-paced online learning platform, and Practice based applied learning are vital in learning new skills and expertise for the discovery, connection, and preservation of service design culture, heritage, and the environment for future generations.

Challenge

Explore different ways to educate and supply a service in sustainable tourism to customers and stakeholders when planning for local conferences.

How might service design address stakeholder needs in sustainable tourism when hosting a SDN global conference?

Reflection

Iteration is a significant process for innovative service design. 

  • Incorporate a prototyping phase, conducting controlled trials to test various versions of tools and processes with both employees and customers.

  • Well-structured and facilitated workshops are highly effective in encouraging open discussions on otherwise neglected topics. For busy professionals, these workshops may offer the sole opportunity to engage in co-creation projects.

  • Visualising the intangible aspects of a service is the initial step towards instigating change. It also provides an excellent opportunity for individuals working in complex systems to pause and reflect on their actions, their reasons, and their stakeholders.