An investigation into video compression, AR, for future of mobile gaming
Client
ChatGame | Sponsored Project
scope
January 2021 – May 2021
Role
Strategic Designer
deliverables
Video demo reel, features, wireframing, prototypes, and interaction designs.
overview
This project is developed with Chatgame, a Chinese videochat company specializing in video compression technology. The objective was to help them combine videochat and gaming in an application that would develop opportunities for U.S. market.
Framing & strategic innovation
Research & Themes
Qualitative Research:
Synthesis & Game Mode Themes
problems & goals
Persona 1 & Audience
journey map
co-creation
competitive landscape
brainstorming
experience story mapping
dot voting
film reel storyboards
casting
filming
mockups
battle & bomb feat mockups
video chat & teams feat mockups
avatar & home feat mockups
hero shot & bomb feat mockups
Mockup v2
Reflection
• Prioritize the user is essential to keeping the user’s needs in focus and following the determined design and preferences. At certain moments, it is important to reflect, re-evaluate, and conduct further research to understand user pain points.
• Creating a flexible schedule and establishing project milestones were important to accomplish the project within the given timespan. It is important to note that my approach of a growth mindset enabled me to adapt and shift to changing plans and this characteristic was vital in creating a cohesive product.
• Learning how to make design decisions collaboratively was the biggest challenge in balancing stakeholder needs throughout this project. To problem-solve for the user's pain points, it was vital to be open-minded, while integrating the stakeholders input.